THE IAB BALTICS MONTHLY WRAP | September
Dear IAB Baltics Community,
As we usher in a new season, it is with great enthusiasm that I welcome you to the brand new edition of the IAB Baltics newsletter. Autumn has brought with it a wealth of exciting opportunities for our digital marketing industry, opportunities that promise growth, collaboration, and innovation.
I am pleased to share that our IAB Baltics family continues to expand, with VINTED and NEW BLACK joining our network. This growth is a testament to the strength and vibrancy of our community, and I am excited to see how these new additions will contribute to our collective success. IAB Baltics is evolving into a more mature and solid organization. As a proud member of IAB Europe and the wider IAB network, we are presented with great possibilities. However, with great possibilities come great responsibilities, and I want to emphasize our commitment to advancing the industry in the Baltic markets.
Our AdEx Task Force, under the capable leadership of Kaarel Oja, is dedicated to continuing research on advertising expenditure in the Baltic region. By gaining deeper insights into market trends and dynamics, we are better equipped to navigate the evolving digital landscape.
Furthermore, the Gold Standard remains a priority topic for IAB Baltics. While progress may be gradual, our members are diligently working towards finding viable solutions that will benefit our entire industry. We look forward to presenting these options for discussion in the near future.
October is set to be a month filled with lively discussions and valuable interactions. I invite you to mark your calendars for the Rigacomm event on October 5–6, where we will come together to exchange ideas and insights. Additionally, our monthly meetings in Vilnius, Tallinn, and Riga provide further opportunities for engagement and collaboration.
Encouraging each one of you to remember that our strength as an organization and as an industry is amplified by the number of members in our network we urge you to champion our cause and invite your colleagues, clients, vendors, and even competitors to join IAB Baltics. Thank you for your unwavering support, dedication, and contributions to our community.
This month saw the integration of influential members, vital discussions, and key industry decisions. From IAB Europe's initiatives in retail media to insights from DMEXCO 2023, we've condensed the essential updates for you. Dive in, stay informed, and leverage these insights.
new members
Welcoming our September brought fresh energy to the IAB Baltics family with the induction of two esteemed members
As Europe's largest online C2C marketplace dedicated to second-hand fashion, Vinted, based in Vilnius, Lithuania, has been championing the cause of making second-hand fashion the first choice for users across the continent.
New Black is a creative digital marketing agency from Riga. With a reputation for modern design aesthetics and groundbreaking brand strategies, they've partnered with an impressive array of both local and international brands.
Task Forces: Your Invitation to Influence
IAB BALTICS HAVE TASK FORCES WAITING FOR YOU TO JOIN:
Our Retail Media Working Group took the lead, crafting a comprehensive 101 Guide to Retail Media to define and demystify its nuances.
Gold Standard - Focused on a wide range of standards, including brand safety, user experience, agency certifications and more.
AdEx- Diving deep into advertising expenditure insights for the Baltic markets.
Education - Pioneering educational programs to shape the next generation of digital marketing professionals.
Responsible Marketing - Exploring AI's transformative role in targeting, personalization, and analytics.
October 12th we have a Responsible Marketing Task force meeting.
IAB's task forces are a vital part of our network. From establishing brand safety standards to exploring AI's horizons in digital marketing, we're setting the pace. Here's a snapshot of task force activities:
If these initiatives resonate with you, consider joining our mission. Contact Mindaugas Reinikis at [email protected] for membership opportunities.
Industry insights
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IAB Europe's Retailer Only Council
This month heralded IAB Europe’s bold step towards reshaping retail media across Europe. The launch of the Retailer Only Council promises a synergy between retailers, fostering collaboration and innovation.
A recent IAB Europe survey of over 100 Retail Media buyers and sellers found that over two thirds of buyers (70%) think the lack of standards for Retail Media is a barrier to investment.
To help create standards, it is key to have buy-in and support from retailers. -
DMEXCO 2023 EVENT Recap
DMEXCO, held from September 20-21, was a
confluence of digital pioneers. Industry heavyweights, from Deutsche Post DHL to Snap, graced the event. Spotlight sessions by IAB Europe on retail media and programmatic advertising were particularly enlightening. -
Belgian Market Court Decision
Following IAB Europe’s appeal against the Belgian Data Protection Authority's decision, the Belgian Market Court's interim ruling deferred assessment of the validation decision pending responses from the Court of Justice of the European Union (CJEU).
Upcoming events
IAB Europe’s 101 Guide to Retail Media
Here's a sneak peek OF THE INFORMATION YOU CAN FIND INSIDE THE GUIDE
Retail Media Unveiled - Delve into on-site, off-site, and in-store definitions, created in collaboration with National IABs across Europe.
Our Retail Media Working Group took the lead, crafting a comprehensive 101 Guide to Retail Media to define and demystify its nuances.
Empowering Success - Navigate the digital advertising maze with knowledge and expertise. Equip yourself to harness the potential of Retail Media.