Committees & Task Forces

IAB Europe hosts various workgroups, which bring together industry leaders and experts to connect and collaborate on initiatives that support the growth and development of digital marketing and advertising in Europe. Those workgroups are open also to IAB Baltics’ members.

Advertising and Media 1/4 - Connected TV (CTV):

Supports the understanding and growth of CTV advertising in Europe through the development of industry-agreed definitions, measurement guidelines, and the adoption of technical standards.

  • Industry Education and Definitions - Educational content including, CTV definitions framework and glossary, and content to support a greater understanding of programmatic CTV.

  • Standardisation & Guidelines - Education on existing standards and the development of European measurement standards and guidelines.

  • Market Intelligence - Market sizing updates and an industry-wide survey on the adoption and perception of CTV in Europe.

  • Thought-Leadership & Networking - Great Debate virtual event and monthly spotlight sessions.

Advertising and Media 4/4 - AI in Marketing:

Supports the industry in navigating the impact of emerging artificial intelligence technologies, understanding the challenges and opportunities involved, and demonstrating value to stakeholders.

  • Industry Education & Definitions - Educational content on AI capabilities and technical developments including case studies and technical overviews.

  • Market Intelligence - Conduct research that unpacks the AI transformation and produce a whitepaper highlighting the value of AI for businesses and innovation in Europe

  • Policy - Providing regular updates on the Policy Committee's work on AI.

  • Thought-Leadership & Networking - Webinars, events, and knowledge-sharing spotlight sessions.

Retail and Commerce Media Commitee:

Aims to increase understanding of the retail media and commerce advertising ecosystem, enable cross-stakeholder initiatives, and develop standards, particularly in the area of metrics and measurement, so that retail advertising in Europe can thrive.

  • Industry Education and Definitions - 101 Guide and Retail Media definitions updates. Plus new educational content, including a Guide to Sponsored Ad Products and a Guide to Native Ad Formats for Retail Media Networks.

  • Standardisation & Guidelines - Updated measurement standards for Retail Media and new Incremental Sales Measurement Guidelines.

  • Market Intelligence - Regular market sizing updates, updated capability mapping and usage reporting, and Attitudes to Retail Media Report.

  • Thought-Leadership & Networking - Retail Media Impact Summit, Great Debate Retail Media Events, Q&A blog content on key topics & monthly showcasing sessions.

Advertising and Media 2/4 - Adressability and Measurement:

Supports the industry towards a post-cookie world, educate on the implications coming from privacy regulations and highlight advancements in new addressability and measurement techniques.

  • Industry Education & Definitions - Educational content including a 101 Guide to Addressability

  • Technical Standards - Knowledge sharing and dedicated roundtable discussions on technical standards.

  • Market Intelligence - Data and insights on the level of adoption of addressability and measurement solutions.

Sustainability Standards Commitee:

It’s estimated that the Internet’s overall environmental impact today is around 2%-4% of global carbon emissions, with a typical ad campaign emitting around 5.4 tons of CO2. With increasing awareness of the climate crisis it has become more important to take responsibility and action. 

  • Industry Education & Definitions The development of compre-hensive educational content including a pan-European case study programme and regular updates on sustainability policy and regulation.

  • Standardisation & Guidelines - An update of the digital component of the Global Media Sustainability Framework, and the development of industry guidance to support robust strategies.

  • Market Intelligence - Release the annual State of Readiness Report and provide an update ot the Mapping of Greenhouse Gas (GHG) Estimation Solutions.

  • Thought-Leadership & Networking - The Great Debate on Sustainability, the production of blogs and podcasts, and monthly spotlight sessions

Advertising and Media 3/4 - Programmatic:

Supports the industry in navigating a constantly shifting programmatic landscape, covering both core, continuously relevant topics and emerging trends.

  • Industry Education & Definitions - Educational content on how programmatic works and new technologies.

  • Technical Standards - Knowledge sharing, including short-form summaries of the purpose and form of specifications.

  • Market Intelligence - Data and insights covering hot topics including measurement, attention metrics, new data signals, transparency, and channel trends.

  • Thought-Leadership & Networking - The development of content on key topics as outlined above.

If you want to join any of IAB Europe’s task forces, work groups, or committees, please

contact us