Gold Standard Task Force:
Establishes and promotes brand safety standards within digital advertising.
Implements the Transparency and Consent Framework (TCF) to enhance user privacy and consent management.
Addresses security and fraud issues in digital advertising and develops risk mitigation measures.
Creates learning modules and resources for educating industry professionals on best practices and standards.
Improves user experience in digital advertising by promoting non-intrusive and engaging formats.
Certifies agencies adhering to the Gold Standard guidelines.
AI in Marketing Task Force:
Explores and discusses the applications and opportunities of artificial intelligence (AI) in digital marketing.
Addresses ethical considerations and responsible use of AI technology.
Leverages AI capabilities to enhance targeting, personalization, automation, and analytics in digital marketing.
Shares knowledge and best practices related to AI in marketing with experts and practitioners.
Next Web/Web 4 Task Force:
Explores emerging trends and technologies shaping the future of the web and digital ecosystem.
Gathers industry experts and thought leaders to discuss best practices and standards.
Identifies innovative approaches and solutions to stay ahead in the ever-evolving digital landscape.
Shares insights and knowledge with the digital marketing community.
Collaborates with industry stakeholders to drive the adoption of new technologies.
AdEx Task Force:
Obtains accurate figures on advertising expenditure in the Baltic markets from various sources.
Utilizes advanced analytics to analyze and interpret collected data.
Provides reliable information on advertising spending in the Baltic region.
Shares data with the European AdEx Benchmark for valuable insights and informed decision-making.
Monitors market trends and performance indicators in the Baltic markets.
Collaborates with industry stakeholders to ensure accuracy and relevance of data.
Sustainability Task Force:
Follows the IAB Europe Sustainability Standards committee and contributes to the preparation of the "Green Media Standard."
Advocates for sustainable practices within the digital advertising industry.
Identifies and implements measures to reduce the environmental impact of digital advertising.
Encourages responsible resource management and energy efficiency in digital marketing activities.
Memes Channel - Memes Workgroup:
Delves into understanding, creating, and strategically utilizing memes in marketing and online engagement.
Explores the power of memes in fostering brand awareness, virality, and relatability.
Ensures cultural sensitivity in the use of memes.
Shares best practices for creating and incorporating memes into marketing campaigns.
Collaborates with creative minds and social media experts to explore the potential of memes in digital advertising.
Education Task Force:
Enhances learning, skill development, and knowledge sharing within the digital marketing community.
Collaborates with experts, educators, and training providers to develop comprehensive educational programs.
Creates certifications and resources catering to evolving needs of digital marketing professionals.
Fosters continuous growth and innovation in the digital marketing industry.
Identifies and promotes emerging trends and technologies in digital marketing education.
Responsible Marketing Task Force:
Represents the interests of advertisers in policy and regulation discussions.
Advocates for policies enabling innovation and sustainable media within the industry.
Maximizes the industry's potential to contribute to the digital economy.
Stays informed about industry regulations and ad legislation.
Provides input and feedback on proposed policies and regulations.
If you want to join any of IAB Baltic’s Task forces, work groups, or committees, please