After a triumphant debut, the Retail Media Impact Summit returns in 2026 - the premier leadership event defining the future of Retail Media in Europe.

The first-ever Retail Media Impact Summit set a new standard for the industry, uniting senior retailers, advertisers, and technology innovators in Amsterdam for a sold-out day of powerful keynotes, collaborative workshops, and expert-led discussions. It was where bold ideas met decisive action and the industry’s next chapter began to take shape.

Now in its second edition, IAB Europe’s Retail Media Impact Summit is where the brightest minds, bold ideas, and decisive action come together to write the industry’s next chapter. This gathering will bring together visionary leaders, top-tier retailers, and pioneering advertisers to tackle the toughest challenges, capture emerging opportunities, and spark the innovations that will define the future of Retail Media.

Happening in September 2026 in Amsterdam, building on the resounding success of last year’s debut, this Summit promises even bigger impact. Attendees will leave inspired, connected, and armed with the insights and strategies to lead the Retail Media into the future.

Stay tuned! We’ll be announcing more details, speakers, and agenda highlights soon.