Beyond the Boom: The Next Chapter of Retail Media Growth.

IAB Europe’s Retail Media Impact Summit is a transformative leadership event designed to shape the future of Retail Media. Now in its second edition, this exclusive gathering brings together visionary leaders, top retailers, pioneering agencies, and innovative advertisers for a day of high‑impact discussion and even higher‑impact networking.

Taking place on 7 October 2026 in Amsterdam, the Summit offers a rare opportunity to connect with the people defining the next era of Retail Media. Attendees will not only gain deep strategic insights but also build meaningful relationships with peers, partners, and industry trailblazers — connections that spark collaboration long after the event ends.

The agenda has been shaped by a multi‑stakeholder committee of leading retailers, agencies, and technology partners. Their guidance ensures the programme tackles the most urgent challenges and emerging opportunities in Retail Media today. Alongside the content, the Summit is intentionally designed as a premier networking environment, offering moments to exchange ideas, forge partnerships, and accelerate collective growth.