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The International Knowledge Exchange provides an opportunity for the international media and advertising industries to share insights about the latest measurement innovations, initiatives and solutions in the US and European markets during twice-yearly programmed events. Curated by the teams at CIMM, egta, EACA, IAB Europe and WFA, the Exchange will help to stimulate collaboration and better understanding in an increasingly international, interconnected marketplace.

The era of relying on traditional third-party cookies is coming to a close. By the end of 2024, leading platforms will bid farewell to these conventional tools, reshaping the digital marketing landscape. This shift will impact how businesses identify their target audience, deliver advertisements, and gauge the effectiveness of their online campaigns. As the deadline for third-party cookies approaches, let's delve into how companies from across the ecosystem are gearing up for this transformation and how TikTok can provide the solutions marketers need to thrive in this evolving landscape.

Join us for a candid discussion and audience Q&A on the past, present, and future of data connections, and learn how your business can prepare for the changes to come.

The H2 edition of the Virtual Programmatic Day invites you to journey into the captivating realm of Artificial Intelligence (AI) in programmatic buying. We're excited to commence the day with a pivotal presentation of insights from IAB Europe's recent "Attitudes to Programmatic Report," a significant annual benchmark for digital advertising programmatic strategies. This year's findings have unveiled: AI ranks as the number one area of investment for 2024.

After a panel discussion to explore this insight and other key trends, there will be a keynote presentation and a series of panel discussions to explore the practical implications of AI in programmatic advertising. 

This event is designed to empower attendees with practical insights and knowledge that they can apply to their daily roles, while also providing a window into the innovative strategies and techniques employed by others in the industry.

Attendees can either join in-person or virtually for an afternoon of discovery, collaboration, and empowerment in the world of AI and programmatic buying. Don't miss your chance to be part of this event!

Agenda: GMT

13:30 - 14:00 - Registration

14:00 - 14:10 - Welcome and Introduction

14:10 - 14:20 - Keynote: Attitudes to Programmatic Advertising

14.20 - 14:50  - Panel 1 - The European Programmatic Advertising Landscape

Following an overview of the key trends, drivers and challenges from the 2023 Attitudes to Programmatic Advertising report, this panel will dive into the latest on the Programmatic Advertising landscape in Europe. The panel will discuss how the industry is coming together to overcome the key barriers to investment and what the key opportunities are.

Moderator: 

• Nick Welch, Head Of Programmatic Sales, EMEA,  IAS

Speakers: 

• Ferran Martí Voltas, EMEA Programmatic Sales Manager , Samsung Ads

• Nicky Spooner, Senior Director EMEA, Pubmatic

• Benjamin Masse, Chief Product Officer, Triton Digital

14.50 - 15:00 - Keynote: Google

15.00 - 15:20 - COFFEE BREAK

15.20 - 15:50 - Panel 2: How AI is transforming Programmatic Advertising, focusing on Buying & Trading

Panellists will explore the impact and effectiveness of AI on programmatic buying and trading. Key elements such as data targeting, auction mechanics, and management will be discussed to show best practices and use cases for the application of AI.

Moderator: 

• Sara Vincent, Managing Director, UK & IE, Index Exchange

Speakers: 

• Sara Sihelik, Country Manager, Germany, Quantcast

• Rob Georgeson, Head of Programmatic” at Zenith, UK.

• Mathieu Roche, CEO & Co-founder, ID5

15.50 - 16:20 - Panel 3: How AI is transforming Programmatic Advertising, focusing on Campaign optimisation and measurement

Panellists will delve into how AI is enhancing campaign optimisation and measurement. They will discuss and share best practices on the ways in which it is reshaping campaign optimisation, leveraging data-driven insights, transforming ad creative and personalisation, and enhancing campaign measurement and attribution.

Moderator: 

• Ben Geach, Consulting Lead, Google

Speakers: 

• Clara de Rosa, Head of Customer Success, Adform

• Wayne Tassie, Group Director, Integrated Solutions, DoubleVerify

• Dr. Matina Thomaidou, VP, Head of Data Science at Dataseat (part of Verve Group)

• Ryan Miles, Director - International Marketing, Microsoft

16.20 - 16:30 - Thank you and Close

Following last week’s release of IAB Europe’s summary of our solution approach for the Digital Services Act (DSA), we are thrilled to invite you to an exclusive Virtual Townhall to share further information on the solution approach for supply chain standards designed to assist online platforms in meeting supplementary advertising transparency requirements imposed by the EU's Digital Services Act (DSA). This town hall is specially curated for IAB Europe members and will feature an opportunity for all members to ask questions to the task force behind the solution.

Our taskforce's mission was to create a minimum viable product to facilitate the implementation of ads transparency disclosures. While standardisation isn't mandatory, it streamlines collaboration and alignment among companies, making the process more efficient. We've aimed to ensure our protocol is adaptable to the diverse circumstances in the ecosystem, emphasising flexibility and adaptability. Our protocol also supports platform publishers' control over disclosures to their users while allowing for optional disclosures within the ad creative. This approach maintains flexibility and adherence to legal requirements under the DSA.

The Summary Document is not the full specification. The full specification will be published by IAB Tech Lab, in collaboration with IAB Europe, before this is released, we would like to solicit final feedback from members. We hope you can join us In this special Townhall to share your views and feedback.

Please note this is for IAB Europe members and National IAB federations members only

We will be hosting a networking breakfast and a packed agenda of sessions at Meta's Brock Street office in London to learn about the industry’s efforts to promote sustainability across digital advertising and push for further progress.

Together with Meta and supported by Ad Net Zero, we bring you this in-person industry event at a moment that marks the one-year anniversary of our Sustainability Standards Committee. We will spotlight some of the great work being done, and importantly address some of the barriers to further progress with a view to driving more action.

Spaces are limited and reserved for members of IAB Europe's industry committees. For more information on this event and the work of IAB Europe's Sustainability Standards Committee please contact Lauren here - [email protected]