Key Learnings

Retail Media represents the third wave of digital advertising and is one of the fastest-growing segments in the industry, projected to surpass television spending within the next two years. This growth is fueled by the surge in e-commerce and the increasing reliance on first-party data. Recognizing these emerging trends, IAB Europe Training is dedicated to equipping digital advertising professionals with the knowledge and skills necessary to adapt to new market demands. We will provide you with a solid foundation in Retail Media, exploring key trends, diverse ad formats, and effective measurement techniques.