Back for its 4th year, IAB Europe’s The Great Debate: Sustainability takes a forward-looking lens on how the digital advertising industry can drive real environmental and social impact. This edition focuses on the strides the digital advertising industry has made in sustainability and unveils key insights from our annual State of Readiness report.

Whether you’re a champion of sustainable tech, curious about industry perspectives, or eager to shape a greener digital future, this virtual event promises inspiration, insight, and actionable ideas. Discover what sustainability will truly mean for digital advertising in 2026—and how we can turn ambition into measurable progress.

Register for free today.