This webinar will bring together leading players from across the digital advertising ecosystem to explore how the industry is preparing for and implementing the transparency requirements under Article 50 of the EU AI Act.

Combining practical showcases with a high-level panel debate, the session will move beyond the legal text to examine what Article 50 compliance looks like in practice. Representatives from the ad tech, agency and platform sides of the ecosystem will each briefly showcase their approach or solution, before discussing the wider implications for implementation, enforcement and regulatory guidance.

Agenda (CET time)

16:00 – 16:10 - Welcome & Introduction to Article 50 of the EU AI Act
16:10 – 16:20 - Article 50 in Practice – Industry Showcases
Short showcases from the ad tech, agency and platform perspectives on approaches to meeting the new transparency requirements
16:20 – 16:50 - Panel Discussion – From Requirements to Implementation
A moderated discussion on practical implementation challenges, emerging industry approaches, enforcement and the role of European Commission guidance
16:50 – 17:00 - Audience Q&A & Closing remarks